Multicultural OOH
Incorporating multicultural advertising into your campaigns is essential to effectively reach Canada's diverse and growing population. According to the 2021 Canadian Census, 26.5% of Canadians identify as visible minorities
To maximize your campaign’s impact, it’s essential to embrace multicultural audiences.
Communities from diverse backgrounds now make up a significant and rapidly growing portion of the population.
By incorporating multicultural advertising into your campaigns, you not only tap into this key demographic but also position your brand for greater relevance and success in today’s evolving market.
Enhanced Brand Loyalty: Consumers are more likely to trust and remain loyal to brands that acknowledge and respect their cultural backgrounds.
Increased Market Penetration: Engaging with these communities can open avenues to markets that may have been previously underrepresented in your advertising efforts.
Bathroom Advertising
Bathroom posters deliver captive attention in a low-distraction setting. Typical washroom dwell times are reported around 80 seconds, giving enough time to read, process and act on a clear offer. This environment consistently outperforms high-clutter spaces on attention and recall.
Recall is strong. Industry summaries and networks report minimum recall rates near 70 percent for bathroom media, reflecting how the setting concentrates attention on creative placed at eye level.
Targeting by facility adds flexibility. Women’s washroom placements have been reported to deliver up to 40 percent higher recall and engagement than men’s, allowing gender-specific creative and scheduling that complements broader in-store or campus activity.
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